A "Killer" Website is:

• Visually appealing
• Modern Web 2.0 look
• Simple, easy navigation
• Professional photography
• Reliable hosting to handle spikes in demand
• Easily maintained and updated
• Custom eCommerce product store
• Simplified “check out” process

Search Engine Optimization is:

• Be found on page #1 in Google, Yahoo, Bing
• Move above your competitor’s rankings
• A killer website is best used when it is easy to find
• Organic SEO saves $1000s per year, per search engine
• Organic SEO works across ALL search engines
• < 2% of all visitors use PPC ads

Compelling Content is:

• Explain the details of your business in clear, concise terms
• Feature offers/promotions/incentives that cause an action (sale/sign up/donation) to be taken
• Use proper grammar and spelling to build credibility
• Use hypnotic writing with proper layout and tone to get your copy read and produce results

Social Marketing is:

• Facebook – Market to Fan Groups and attract an exclusive audience
• Twitter – Tweet your offers/promotions in 164 characters
• YouTube – Host your own commercials and videos to deliver a longer, targeted message
• MySpace – Create a custom site design that follows your brand image
• Blog – Get your ideas in front of your audience and solicit their feedback
• iPhone/Blackberry – Create custom applications for mobile users

Email Marketing is:

• Weekly promotions/offers targeted to your customer base to buy again
• Acquire new customers by one customer forwarding your promotion/offer to their email list
• Send emails designed to encourage customer loyalty and enhance the customer relationship
• Connect with a demographic group that may never utilize social media
• Simple, cost effective promotions as little as $0.05 each

Website Analytics is:

• Real-Time monitoring site visitors
• Accurate tracking of visitors as they navigate your website
• Analyze all shopping cart abandonments to find places for improvement
• Gather demographics about cities and states generating the most revenue